BRANDING THE BEATITUDES
One Final Ad and Mockup
This project was inspired by the gospels where my Graphic Design and Professional Practices class was each assigned a different Beatitude to create a brand for. I got the beatitude from Matthew 5:9, was a branding based on making peace. This project consisted of two phases, starting with creating two different poster variants and the following phase consisting of making various instagram ads for the chosen poster, along with two environmental ads. These ads were trying to convey the brand in different ways and then the enviromental ads were then made into real world mockups to try show how they would work in their given situations, as well as Instagram mockups for the rest of the ads.
PHASE 1
The first phase started with thinking on ways to convey the verse without repeating the same words. My inital thoughts was trying to create movement in my poster designs because I wanted to convey peace being dynamic. I tried to take two different paths in creating my designs with the first creating a storm made of plants to represent a peaceful storm and the other focusing on the active movement of being peaceful.
Phase 1 Posters
PHASE 2
The second phase consisted of picking one of the first original posters and creating six Instagram ads and two enviromental ads. I came up with the idea of using my first idea and using different natural disasters to represent different storms / seasons of life. The enviromental ads followed a similar idea, but focused on asking a question to the viewer to provoke thinking.Phase 2 Final Mockups