The first phase of this project was to create 54 different logos that related to a company. The person the company is named after, Thomas E. Lowe, had deep missionary histroy rooted in Columbia and they wanted to have a deep connection to the Andes Mountains and the native flowers of Columbia, which is where most of my designs flowed from. Other designs vary from books, New York City (where their publishing company is located), or the national animal of Columbia (the condor).

PHASE 2

The next phase involved picking 3 of the original 52 logo designs that were the strongest and the taking them and making 12 more varients of each design. My first design chosen was made to mimic a fountain pen while referencing the Andes Mountains. The next design takes the initials of Thomas E. Lowe and uses them to create different perspectives and varies in referencing a book or a city building. The final design creates a logo with a mountain and a book and different orientations, some leading more abstract than others. This design also creates an emerald shape in some variations to reference the abundance of emeralds in Columbia.

PHASE 3

The final phase of this project started with picking one logo and making final decisions to create one final logo. One of my fountain pen designs was chosen as my strongest and I created small variations in text, size and shape in the logo to push it to the strongest it could be. I then created a presentation page  for meeting with the client and showing my final design to them.